You’ve written and recorded your killer song/Ep/mixtape/album, done a cover art, and put it online somewhere. You’ve made announcements and told everyone you know your music is coming out. Release day comes, you are excited waiting to rock sales, but weeks later you’ve sold only three copies. Does this sound like something that has happened to you? Or maybe it’s still happening, and you’re even contemplating on quitting. Well, having music available for people to purchase is obviously very important to an indie artist’s income. However, you’ve probably noticed that just because you have it available doesn’t mean that people are flocking to buy it. So why isn’t your music selling? Well, we’ll go through some possible reasons.
You haven’t made it easy for people to find it. Your music should be ‘above the fold’ on your website so that is easy to check out.
You’re productions are not up to par. This could mean a bad mix, bad mastering, vocals or instruments are out of tune or there is some other challenge. What good is writing great songs if the recording isn’t pleasant to listen to?
Your songs are weak. Only record the very best songs, regardless of whether you or someone else wrote them.
They don’t know you exist. You are not actively driving people to your music. Instead, you’re hoping that they somehow ‘discover you’.
Your website is either unprofessional looking or does not match or convey the kind of music you write and/or record, so visitors never even push the play button.
You are relying on services like ReverbNation, Facebook or MySpace to be your website. As wonderful as they are, they turn many people off quite quickly. If you look professional, people will assume you sound professional as well and they’ll give you a chance. The best way to accomplish this is with your own website and domain name. You can start with social media profiles, but make sure you get yourself a professional looking website.
You are not staying in touch with your fans, so they are forgetting about you. Be sure you are collecting email addresses and sending them an update at least once or twice a month.
The people you would expect to buy your music don’t use the services where you have it. You need to match your marketing and web presence with where your fans shop.
There may be any number of other reasons why people aren’t buying you music. But one thing is for certain – it will never happen unless people know where to find it, they realize it’s great quality and you make it easy to purchase!
We would love to hear your thoughts. Do you know other reasons why your music or that of other artists you know isn’t selling? Do comment them below.